Prior to Baotris, Seema was in the arts and culture sector. She's worked in social media and digital content for more than 20 years. In her various roles, she's helped organizations communicate complicated ideas succinctly in order to improve customer experience.  At Baotris, she brings content expertise with portfolio brands to improve their social media and affiliate marketing. In her spare time, she's a TikTok influencer and crafter.