Baotris is a new kind of growth investor for Shopify stores, providing capital, analytical resources, and enterprise-level tools, to supercharge scaling. And because our investments are revenue shares, not loans, it’s a low-risk way for brands to grow since we don’t make money unless they do.
To free our clients’ time to build their business and make key decisions, we do the work of connecting the dots between technology infrastructure, marketing efforts, and bottom line results. We act as an extension of their teams, managing the day-to-day work and rolling up our sleeves to solve the challenges holding back their sustained, profitable growth.
We believe in investing in companies with passionate founders who have built strong relationships with their customers. And as our relationships with our clients grow, Baotris may ultimately make an equity investment in our clients, helping them to reach an even higher level of success.
What You'll Do
As a Marketing Manager - Organic + Influencer, you will own the execution of all efforts related to influencer and affiliate marketing for a portfolio of brands, as well as content marketing and SEO efforts for a smaller group of brands. In this role, you will be critical to our team’s and clients’ success.
We are looking for teammates who are self-starters, analytical, and action-oriented contributors. Marketing Managers at Baotris work within our team of marketing specialists, engineers, and strategy experts to implement data-driven strategies via our proprietary playbook.
A project manager of sorts, our Marketing Managers wear many hats such as problem solver, business analyst, and marketing strategist to ensure client success. We’re looking for someone who can take the data from teammates' research and campaign results and turn it into successful organic and influencer/ affiliate experiments.
This person should be an advocate for their brands and work closely with the internal and external teams to ensure projects are pushing forward with the desired outcomes, and when they’re not - jumping in and grabbing the right people to figure out how to fix the issues.
We encourage smart and driven individuals to apply even if they don’t have domain expertise – we believe that with the right mindset and underlying capabilities, you can learn the industry and context quickly.
Organic + Influencer/ Affiliate Point of Contact for 3-5 current e-commerce clients
Onboard new clients to tools and systems
Own the relationship with the brand for Organic + Influencer/Affiliate marketing including producing a bi-weekly report to share campaign results and updates with clients and being their first point of contact for advice
Organic Marketing Responsibilities for 2 current e-commerce investments
Content strategy creation and facilitate execution with external resources
Edit content to fit brand voice as needed
Develop ideas for content
SEO and Keyword research and tracking
Influencer/ Affiliate Responsibilities
Create initial campaigns based on Baotris Playbook guidelines including sourcing, communication, campaign execution - product seeding, collecting UGC, etc, and executing affiliate payments
Analyze campaign performance as well as data from brand’s other marketing campaigns to craft future campaigns and experiments
What the Hiring Process Looks Like
Phone Screener (15-30 minutes)
First Round Interview with Hiring Manager (30 minutes)
2-3 Second Round Interviews with Team Members (30 minutes each)
Project with Presentation to the Team including Q+A (45 minutes, project should not take more than 2-3 hours to complete)
What Working at Baotris Looks Like:
Remote-first but still very collaborative
4x all company offsites a year, delicious meals included
Seed stage startup with ability to shape the company and grow into a larger role as we scale
Professional and personal development opportunities
A team that genuinely cares about our clients and one-another
Health benefits, family leave, 401K with match, Wellness benefits
Competitive Pay with choice of more cash vs more equity
In-depth knowledge of social media channels and trends
Familiarity with GRIN, SEO, Keywords, and Content, OR a willingness and ability to learn
Self-starter who can work through ambiguity to analyze and prioritize incoming asks
Genuine interest in the success of our customers
Great communication skills
Very detail oriented
Strong Writing Proficiency
Desire to grow
Great at (and enjoys) networking and working with others
Past startup and corporate experience
Previous ecommerce experience a plus
BAOTRIS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, GENDER, SEXUAL ORIENTATION, GENDER IDENTITY, ANCESTRY, AGE, OR NATIONAL ORIGIN. FURTHER, QUALIFIED APPLICANTS WILL NOT BE DISCRIMINATED AGAINST ON THE BASIS OF DISABILITY, PROTECTED CLASSES, OR PROTECTED VETERAN STATUS. BAOTRIS PARTICIPATES IN E-VERIFY.