Organic Marketing
the Baotris Way
To learn about Baotris’s approach to each organic channel, please visit our Services page.
Why does Baotris focus on Organic Marketing channels?
Because we put data at the center of everything we do (for good reason - we’re experts in data), Baotris chose to focus on organic marketing. Data lends itself more naturally to organic marketing because it involves a more long-term, content-focused approach. What we do for Baotris customers is actually very simple but hard to execute. That difficulty is eased with the right tools and strategies, it’s something we are particularly experienced in and something not everyone can do.
Before we decided to focus on organic marketing, we used to also do paid marketing. Paid ads can also benefit from data but we quickly realized it was not the right place for us for several reasons. First - a lot of agencies that facilitate paid marketing get paid based on client spend. They make big promises, perform great the first month and then just keep pushing the client to spend more and more. They don’t test or tell you why you should spend more or why you should run a certain ad, they just say “it has worked before for other clients” and that’s that. Secondly, some agencies don’t care why an ad performs well or not, just that it returns a high ROAS or ROI. High ROAS/ ROI sounds great right? Except often a high ROAS/ROI means an ad in under-optimized. For example, if I have an ad that I spend $100 on and it returns $1000, it has a ROAS/ROi of 10x. But we could push that ad further - let’s invest $200 and now we see a return of $1500. The client would benefit more from the $200 ad spend but the ROAS/ROI is lowered to 7.5x which the agency doesn’t like. They prefer the 10x, the scenario in which the client doesn’t make as much money because it makes them look better. We decided to get out of the paid ad game and focus on organic channels.
Organic channels perform best with a smart strategy based on research and consistent execution, using performance results to inform the next strategy. Organic means understanding your customer better - their preferences and pain points, and creating engaging content that resonates with them. Organic involves building relationships with customers and potential customers and nurturing them along on their buyer journey - being a helpful resource that offers information and answers questions and helps them make the right decision for them.
Most of all, we like organic channels because organic traffic is longer sustaining. If your traffic is from paid ads, once you stop throwing money into the ad, the traffic is gone. With organic efforts, you’re never buying the traffic and even old content can continue to perform to bring in new customers. There’s a lot of work involved which is why we just in with your team to execute the strategies, but the collateral created is yours to keep and continue to use, whether it’s a blog post, user-generated social content, or SEO-focused product descriptions.
What is Organic Marketing?
Organic marketing is a marketing approach that focuses on creating and distributing valuable, relevant, and engaging content that attracts and retains a clearly defined audience. The goal of organic marketing is to establish a strong online presence and build a loyal following over time by creating high-quality content that resonates with the target audience.
Organic marketing methods at Baotris include search engine optimization (SEO), content marketing, social media marketing, affiliate marketing, UX/UI website optimization, UGC marketing, and email + SMS marketing, though some packages only include a few, select services. Rather than relying on paid advertising to reach audiences, organic marketing relies on non-paid channels and word-of-mouth to build brand awareness and drive traffic to a website or online presence.
Organic marketing is typically a long-term approach that requires a significant investment of time and effort to build an online presence, establish credibility, and build a loyal following. However, the benefits of organic marketing can be significant, including increased brand awareness, improved search engine rankings, higher levels of customer engagement, and increased revenue over time.
Overall, organic marketing is a powerful approach to marketing that focuses on building a strong online presence through valuable content and engaging with customers on a personal level, ultimately driving more traffic, engagement, and revenue for businesses.
How is Organic Marketing different from Paid Marketing?
Organic marketing and paid marketing are two different approaches to promoting a business or product, with distinct differences in strategy, cost, and reach. Here are some of the key differences between organic marketing and paid marketing:
Strategy: Organic marketing focuses on building a strong online presence and increasing visibility through non-paid methods such as search engine optimization (SEO), content marketing, and social media marketing. Paid marketing, on the other hand, relies on paid advertising channels such as pay-per-click (PPC) advertising, social media advertising, and display advertising.
Cost: Organic marketing methods are generally lower cost than paid marketing, as they do not require direct payments for advertising. However, organic marketing can be more time-intensive, as it often involves creating content, building relationships with customers, and other activities that require a significant investment of time and effort. Paid marketing, on the other hand, requires direct payments for advertising, which can quickly become expensive, depending on the size and scope of the campaign.
Reach: Organic marketing typically has a narrower reach than paid marketing, as it relies on non-paid channels to reach audiences. Paid marketing, on the other hand, can reach a much larger audience, as it is designed to target specific segments of the population and can be scaled up quickly.
Longevity: Organic marketing can have a longer lifespan than paid marketing, as content and other marketing efforts can continue to drive traffic and engagement over time. Paid marketing, on the other hand, typically has a shorter lifespan, as it relies on ongoing investment to maintain reach and engagement.
Trust: Because paid ads are, well, paid ads - organic marketing is inherently more trusted. This is because organic traffic is earned through the creation of high-quality, valuable content that resonates with the target audience, while paid advertising is seen as a more direct, promotional approach to reaching audiences. Consumers may also perceive organic traffic to be more trustworthy because it is not influenced by the amount of money a business is willing to spend on advertising. Organic traffic is based on the relevance and value of the content to the target audience, and the trust and credibility that a business has built over time. Some facts: Approximately 39% of worldwide eCommerce traffic comes from search – with 35% of traffic being organic and only 4% of it through paid search ads. 70-80% of all searchers ignore paid ads and focus on organic results only. (Endpoint Digital)
Overall, the main difference between organic marketing and paid marketing is the approach to promoting a business or product. While both approaches have their own benefits and drawbacks, businesses often use a combination of both to achieve their marketing goals.
Is Organic Marketing better than Paid Marketing?
Paid marketing is faster when it comes to seeing results and is more measurable, but comes at a higher price. Organic marketing is more steady, provides longer-term effectiveness, and can be used to develop and differentiate your brand as well as boost credibility. The best marketing strategy will balance the two, ensuring that the plan takes advantage of the best of both worlds to create a cohesive and aligned execution.