Email marketing is a vital part of getting your products, services, or message out to your market in today's increasingly digital landscape. Undeniably, email is still one of the most powerful and cost-effective marketing tools available. So, here are some tips and tricks to boost your email marketing for your business:
Have a Clear & Focused Call-To-Action (CTA)
The main goal of an email is to capture your customers' attention and convince them to take a specific action. Therefore, it is imperative to have a clear CTA in your emails. The CTA in your email should be easy to spot, clearly visible, and should match the message you are sending. The CTA should be focused on action and not have many options. For example, you can use an image of a product, a product name, or even a question that instigates action. You will want to use everything in the email to drive the reader toward your CTA and to do this, you can even include the CTA in multiple spots in the email so that no matter when it clicks for the reader what to do (sign up, go to the landing page, make a purchase), they can do it right then and there.
While it may be tempting to include multiple CTAs or extra info you want your customers to know now that you have their attention - resist the urge! It's better to send more emails with distinct CTAs than less emails with multiple messages packed in.
Encourage Readers to Reply
By encouraging readers to reply to your email, you open up a channel for them to communicate with you and make a point of contact. A reader who responds to an email is likely to be someone interested in your business and someone who is likely to buy from you. Encourage readers to reply using a CTA (Call-to-Action) like ‘reply to this email.’ It is also important to make the CTA in your email clear by using an image and making it stand out. Another thing you can do is make subject lines interesting that will catch your readers' attention. In turn, this will increase the chances of them replying to your email. Can your subject be personalized? If so, this can increase your open rate. Use a distinctive and entertaining voice as well. Remember, just because someone opened the email doesn't mean they're going to read it. Therefore, ensure your message is coming from a real person. In line with that, use the power of segmentation to create more personalized messages for your readers. Segmenting your email lists will let you create messages that will resonate with the needs and interests of each segment you have.
Using personalization will help you make your emails more engaging with your customers. This personalization is a way of reinforcing the relationship you have with your customers. Along with that, personalization will help you increase engagement with your customers, which will increase your sales.
To personalize your email, you can make use of:
Meta Data: Information about your customer should be used to personalize your email. For example, your customer's name, gender, age, location, etc.
Content: The content of your emails can be personalized based on the email's topic and the needs of your customers. The content itself can be tailored to the needs of your customers. For example, send them information they are interested in, send product recommendations, relevant blog posts, and suggestions.
Product Recommendations: Recommend products to your customers based on their purchase history, product searching or website browsing history or demographics
Make Your Email Marketing Even More Effective
You can create a solid and effective email marketing campaign by combining these tips and tricks. Remember, emails have the power to deliver your message to your customers, nurture them, and drive them towards action so, it’s vital to craft a well-thought-out email marketing strategy. Even more important is to proof read before you send out!
For even more tips, check out Digital Marketer's blog on The Ultimate Guide to Ecommerce Email Marketing.