In today's highly competitive ecommerce landscape, it's essential to have a strong online presence to reach potential customers and drive sales. While paid advertising can be effective, changes to Facebook and other social media ad targeting has proven these traffic sources to be unreliable and unsustainable. Organic marketing offers a number of advantages that can help ecommerce businesses to grow and succeed whether on Shopify or another ecommerce platform.
Organic marketing refers to the promotion of your products or services through channels that don't require paid advertising, such as search engine optimization (SEO), social media, and content marketing. By leveraging these channels, ecommerce businesses can reach new customers, increase engagement, and build trust and credibility with their target audience.
In this blog post, we'll explore the advantages of organic marketing for ecommerce businesses, and discuss how you can use these strategies to drive growth and success for your business. Whether you're just starting out or looking to optimize your existing marketing efforts, this post will provide valuable insights and guidance.
What are the advantages of Organic Marketing?
Cost-effectiveness is a key benefit of organic marketing. Unlike paid advertising, which often requires a significant investment, organic marketing strategies can be implemented with limited resources and gradually scaled up over time as the results and return on investment improve.
For example, search engine optimization (SEO) is a form of organic marketing that focuses on improving a website's ranking on search engines like Google. While there are some costs associated with optimizing a website for SEO, such as hiring a professional or investing in tools and software, these costs are often significantly lower than the cost of paid advertising campaigns.
Social media is another example of an organic marketing channel that is cost-effective. Creating and sharing valuable content on social media platforms like Facebook, Instagram, and Twitter can be done with limited resources, and can help businesses to reach new customers and increase engagement.
Content marketing is another cost-effective form of organic marketing. By producing valuable and relevant content, such as blog posts, ebooks, and videos, businesses can attract new customers and establish themselves as thought leaders in their industry, without the need for large ad budgets.
Easier to find more high value customers
Each individual visitor to your website arrives through a different path. They may have been recommended to your site by word-of-mouth, or they may have clicked through a paid advertisement or search engine result.
Businesses can monitor the behavior of their website's visitors using platform analytics or an aggregate such as Google Analytics. Google constantly analyzes user behavior, such as the keywords and phrases they search for and the amount of time they spend on your site.
By tracking organic search traffic to your site and understanding how visitors interact with your website, you can optimize your company's visibility on search engine results pages. This information can help you make informed decisions about your marketing and website optimization efforts, allowing you to reach more potential customers and drive organic growth for your business. Once you know where your highest value customers are coming from, you can invest more in those channels and efforts to bring in a higher number of them.
Google becomes more useful
The top paid advertisement in Google only receives two percent of clicks, whereas the top organic result receives nearly 20 times that amount. This is because consumers are able to distinguish paid advertisements, leading to a decrease in trust. Instead, people rely on Google to deliver the most relevant results for their search query.
Ranking organically on Google is a challenge, as it can take several months to reach the top organic spot. On the other hand, placing a paid advertisement can be done in just a matter of minutes.
While paid advertisements can produce quick results, organic search marketing offers more long-term benefits for a company. Despite the time and effort required to achieve a high organic ranking, the benefits of organic search, such as increased trust and credibility, make it a more valuable investment in the long run.
Increased trust and credibility
Organic marketing helps to create genuine connections with customers, which cannot be achieved through paid advertisements. By consistently producing valuable content and demonstrating a commitment to customer relationships, businesses can establish trust and credibility with their target audience, driving organic growth and success.
Businesses that produce relevant and valuable content establish their brand as a thought leader in their industry, building a relationship with customers. Simple gestures, such as hosting contests, giveaways, or responding to happy customers, can have a positive impact and show that the business values a two-way relationship.
Organic growth relies on building trust and credibility with your target audience through valuable content, customer reviews, and positive interactions on social media. This can help to establish your brand as a trusted and reliable source of information and products.
Long-term sustainability is a significant benefit of organic marketing. Unlike paid advertising, which typically requires a constant investment to maintain results, organic marketing strategies can provide long-lasting benefits for a business.
For example, search engine optimization (SEO) is a form of organic marketing that focuses on improving a website's ranking on search engines like Google. Once a website has been optimized for SEO and has achieved a high ranking, it can continue to receive organic traffic and generate leads and sales for the business, even after the initial optimization efforts have been completed.
Social media is another example of a channel that can provide long-term benefits through organic marketing. By building relationships with followers and consistently producing valuable content, businesses can establish a strong online presence and drive engagement, even after the initial effort has been made.
Organic marketing also allows businesses to build trust and credibility with their target audience, which is a long-term asset. By consistently producing valuable content and demonstrating a commitment to customer relationships, businesses can establish a reputation as a trusted and reliable source of information and products.
Organic marketing carries less risk compared to paid advertising. Paid advertising involves investing a significant amount of money upfront with no guarantee of a return on investment. For example, if a business invests in a paid advertising campaign and it fails to generate the desired results, the money spent on the campaign is lost.
On the other hand, organic marketing strategies, such as search engine optimization (SEO), social media, and content marketing, are less risky as they can be started with a smaller budget and gradually scaled up over time as the results and ROI improve.
More authentic audience and increased engagement
Social media has become congested with paid sponsorships and advertisements, causing consumers to become wary of inauthentic brands. As a result, organic marketing has emerged as a more credible and trustworthy way for businesses to reach their audience.
Over time, organic marketing can help a company gain followers and customers who trust the brand, as trust cannot be bought. This creates a sustainable and authentic connection between the brand and its audience. Measuring engagement through organic marketing content provides a sense of the brand's success with its followers, as it is the brand itself that drives engagement, rather than paid promotions.
Organic growth often leads to increased engagement from customers, as they are more likely to share your content, leave positive reviews, and recommend your products and services to others.
Personalize message and content to better resonate with audience
By understanding your target audience and their specific needs and preferences, you can create marketing strategies that are tailored to their specific requirements, leading to increased engagement and conversions.
For example, search engine optimization (SEO) can be used to target specific keywords and phrases that are relevant to your target audience. By optimizing your website and content for these keywords, you can improve your website's ranking on search engines and reach more potential customers who are searching for information and products related to your business.
Social media is another channel that can be used to personalize your message and content. By understanding the interests and preferences of your target audience, you can create and share content that is relevant and valuable to them, leading to increased engagement and conversions.
Content marketing is another form of organic marketing that allows you to personalize your message and content. By producing content that is relevant and valuable to your target audience, you can build trust and credibility, and position your business as a thought leader in your industry.
From cost-effectiveness and long-term sustainability to the ability to personalize your message and content, organic marketing offers a range of benefits that can drive growth and success for your Shopify or ecommerce business.
Whether you choose to focus on search engine optimization, social media, content marketing, or a combination of these strategies, organic marketing provides a flexible and personalized approach to marketing that can help you reach your target audience, build relationships, and achieve your goals. By investing in organic marketing, you can create a sustainable and cost-effective approach to marketing that will pay off in the long run.
Organic marketing can seem daunting, but Baotris is here to help! Get started today by booking your free organic marketing audit! It's a 15 minute conversation where we evaluate your current organic marketing and let you know which channels you should be focusing on or expanding to for the most impactful growth.