Highlight: Optimized conversion through essential marketing strategies
SHREDLY is a women’s mountain bike and outdoor apparel brand that focuses on igniting excitement for adventure with artful, yet technical design. As a female founded and operated brand, Shredly is on a mission to offer women of all shapes and sizes the best selection of technical apparel.
Assess and make an actionable plan to expand Shredly’s addressable market
Re-structure the main pillars of Shredly business by identifying key personas through social listening, post-purchase surveys, and user research
Craft a unified customer journeys across the different pillars of organic demand, specifically focusing on influencer, affiliate, and email marketing
Unify the brand’s voice and direction
Improve email marketing performance by optimizing existing purchase flows while testing new ones
While Shredly had the potential to expand their market beyond the Mountain Bike community, the brand lacked the direction and strategy to differentiate to reach larger audiences.
Baotris partnered with Shredly to restructure the organic pillars of their business and began by analyzing their business data and conducting customer interviews to create customer personas.
We also created a unified customer journey across the different pillars of organic demand. To unify voice and direction, we developed and managed a content roadmap for their organic pillars, creating a cohesive story across all of Shredly’s owned channels, including influencer and affiliate marketing, social media, email marketing, and organic content. After these efforts, customer acquisition rates and conversions increased, helping Shredly break their reliance on Facebook ads and Google AdWords.
Successfully launched the influencer and affiliate program utilizing the key personas which generated a revenue of 2K% ROI
Implementation of new email flows contributed to an increase of 11% in email revenue in only 4 months
Optimized customer retention strategy generated an increase in revenue of 47% from returning customers
11% increase in revenue generated by new customers due to identifying two new key personas and focusing on creating a strategy across all channels to focus on targeting the new personas
Increased Google impressions share from 15% to 80% against competitors
Ready to take your business to new levels?