Gabriela Lucas is one of the Brand Directors at Baotris. She owns a portfolio of brands and manages their growth by working closely with Baotris’ team of marketing specialists, engineers, and strategy experts to implement data-driven strategies via Baotris’ proprietary playbook built to take brands to the next level.

Previously, Gabi has successfully managed the brand expansion strategy of several international luxury brands such as Istituto Marangoni, by establishing new consumer touch points while growing the brands’ US market share, both online and offline.