Optimizing your ecommerce product pages is crucial for direct-to-consumer (DTC) store owners who want to improve their online visibility and drive more sales. In this blog, we'll share valuable tips on product page best practices for SEO, covering everything from basic principles to technical SEO, Schema markup, and content strategy.
As a caveat, I know you probably have already named your products and your warehouse is set up with the names as they are so maybe consider this more of a tip for the future.
Good Example: www.robesareawesome.com/products/shawl-collared-robe/
This details what the robe is, allowing search engines to know the context of the page and understand that this -product name is important.
Bad Example: www.robesareawesome.com/products/robe2124white
This looks like a behind-the-scenes url that was never meant to see the light of day, perhaps some sort of product numbering system that references color? Most of the url is misleading (what kind of robe is it?), and otherwise not useful to users.
Example:Winter Morning Earl Grey Tea - Calming Earl Grey Tea | The Jasmine Dragon
Mastering product page best practices for SEO is essential for ecommerce DTC store owners looking to boost their website's performance and increase sales. By implementing the tips and strategies discussed in this blog, you can optimize your product pages, improve your online visibility, and attract more customers to your store.