Our research-based approach allows companies to move beyond guesswork and intuition to a real, actionable strategy that produces results.
Defining a brand’s key customers is the first step towards creating a unified brand strategy.
Meeting the needs of your ideal customer is the best way to increase profit. Your business acumen gives you insight into your customers. Research helps you refine and strengthen your understanding of customers in order to meet their needs better. We use research to develop strategies that unify your message and value propositions in a cohesive story across all organic channels for your ideal customer.
- To unify voice and direction, Baotris develops and manages a content roadmap for all of your organic pillars, focusing on telling a cohesive story across all channels that increase customer acquisition and improve conversion rates.
- We create a unified customer journey across the different pillars of organic demand: Email, SEO, Social Media, Influencer, Affiliate + Ambassador, and Website.
- This organic approach helps brands break their reliance on Facebook ads and Google AdWords.
The Baotris Process:
- Defining the Ideal Customer:
- During the first 2 weeks, we focus on persona development by analyzing business data and deploying a founder’s workshop to develop a proto-persona.
- We perform customer interviews to refine these personas.
- Once the key personas are defined, we begin iterating on the strategy with a research-based approach. We do that by creating persona-specific landing pages to test crucial KPIs by unifying the strategy through different channels.
- Once the performance of the campaigns is understood, Baotris then creates a unified message/story centered on the persona, which is then expanded through all of the brand’s organic channels:
- Usability audit by persona to personalize the customer journey
- Define strategy/roadmap for UX changes
- Help project manage engineering efforts for major UX changes (if needed)
- Analysis of information architecture to improve product discovery
- Identification and performing technical fixes of any key conversion-related bugs
- Search Engine Optimization
- Keyword strategy development
- Blog strategy framework
- Technical SEO fixes to the website
- Source persona-directed influencers
- Execute targeted influencer campaigns
- Brand guide for guiding influencer content
- Referral / Affiliate / Ambassador
- Existing program assessment and monitoring
- Implement additional programs as needed
- Develop incentive structure for programs
- Owned Social Media
- Content roadmap and performance tracking
- Bi-weekly analysis of "What's working" and "What's not"
- Weekly trend report and content guidance for improvements (but not creation)
- Email / SMS / Direct Mail
- Current programs assessment
- Performance monitoring
- Persona framework for content/suggestions for improvement
By leveraging user research and data analysis, we help you identify your ideal customer and understand if your organic channels are meeting their needs.
We then craft and implement a unified customer journey across these channels, with the goal of increasing your organic traffic by 25%, while strengthening your brand recognition, expanding your market share, and increasing your customer LTV.
Want to learn more about how to improve your marketing strategies and how your brand compares to your competitors? Click here to request a Free Organic Audit.